Ready to tap into your inner detective? This Market Research module will teach you how to gather the clues you need to build products that users actually want. Whether you're investigating user needs, market trends, or checking out what the competition is up to, this course will arm you with the skills to dig deep into the data and uncover game-changing insights.

We’ll also cover the essentials of User Research—learning what makes users tick—and give you the lowdown on Competitive Analysis—understanding your rivals so you can stay ahead of the game. By the end, you’ll know how to collect the right data, ask the right questions, and confidently use research to shape your product strategy.